CO-FOUNDER · CONTENT ACQUISITION
Shahnoza Azimova
MSc · Co-founder · Content Acquisition & Partner Relations
Connecting great stories with Central Asian audiences
Shahnoza Azimova leads content acquisition, evaluation, and partner relations at Qisqa Drama. She works with producers, studios, distributors, and rights holders worldwide to identify vertical series with potential across Central Asia. She coordinates the process from catalogue review and title selection through rights discussions, localization, and launch preparation.
CENTRAL ASIA · FOUR MARKETS · FOUR LANGUAGES
Building the right catalogue for Central Asia
Qisqa Drama is developing a regional platform for Uzbekistan, Kazakhstan, Kyrgyzstan, and Tajikistan, centered on Tashkent, Astana, Bishkek, and Dushanbe. These connected but distinct markets vary in language, culture, viewing habits, purchasing power, and audience expectations. Shahnoza looks for stories that can travel across the region and support a lasting catalogue.
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Content acquisition
Works with international producers, studios, distributors, platforms, and IP owners to find completed vertical series available for licensing across Central Asia. Qisqa Drama is open to stories from Europe, Türkiye, Asia, the Middle East, the Americas, and other markets. The goal is the right catalogue for the region—not the largest one.
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Content evaluation
Looks beyond the trailer. Qisqa Drama assesses storytelling, opening hook, emotional engagement, episode momentum, cliffhanger strength, binge potential, production quality, audience fit, localization, cultural compatibility, and commercial potential. Whenever possible, the team evaluates the complete series before significant licensing and localization commitments.
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Audience & cultural fit
Global stories need regional understanding. Titles are reviewed for cultural context, audience expectations, and suitability for broad audiences. Particular attention is paid to sexualized content, explicit intimacy, violence and cruelty, bullying, religious or ideological messaging, and age appropriateness—especially for younger audiences.
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Partner relations
Shahnoza is a principal contact for international content partners and coordinates the relationship from catalogue exchange through launch preparation.
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Catalogues and screeners
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Title selection and evaluation
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Rights availability and content requirements
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Localization and commercial coordination
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Localization across four languages
Qisqa Drama’s core localization languages are Uzbek, Kazakh, Tajik, and Russian. Shahnoza coordinates subtitles, dubbing, cultural adaptation, and quality control. Localization is more than translation: dialogue, voice, cultural context, terminology, timing, and emotional delivery shape how a story feels to its audience.
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Testing & audience intelligence
Qisqa Drama favors a measured approach: select, localize, test, measure, then scale. Promising titles can first be tested with real audiences. Over time, this builds behavioral insight into Central Asian vertical-entertainment audiences and helps partners make better content decisions.
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What Qisqa Drama looks for
Completed vertical series with clear regional rights and potential to hold attention from episode to episode.
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A strong opening hook and clear emotional stakes
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Compelling characters, fast progression, effective cliffhangers, and binge potential
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Consistent quality and professional production
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Localization and cross-market potential; a clear chain of title
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Romance, family drama, comedy, thriller, mystery, adventure, fantasy, sci-fi, and youth stories
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How a partnership starts
Start with a focused selection, learn from real audiences, and scale what works.
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Catalogue review and basic rights information
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Shortlisting titles with regional potential
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Full evaluation of storytelling, cultural fit, localization, and commercial potential
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Localization and controlled audience testing
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Commercial launch and expansion into more languages, partners, and markets
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Open to content partnerships
Qisqa Drama welcomes vertical-series producers, IP owners, international distributors, content platforms, and rights holders. We are especially interested in completed series suitable for localization and distribution across Uzbekistan, Kazakhstan, Kyrgyzstan, and Tajikistan.
CONTENT · PARTNERSHIPS
Let’s bring the right stories to Central Asia.
Start with selected titles, learn from real audiences, and build a regional partnership around the stories that resonate.